Ever heard of the term ‘hitting the pan’ being used in a makeup tutorial and wondered why they’re talking about kitchen appliances in a video about makeup? Read this blog...

Do you ever look at an eyeshadow palette and wonder what the thought process behind it was? This article discusses the inspirations and creative choices that were made to prepare...

Beauty geeks, this one’s for you - do you ever look at an eyeshadow palette and wonder what the thought process behind it was? This article discusses the inspirations and...

Do you think you’ve got what it takes to become a creator? In this article, we’ll dive into how you can earn money from being a beauty creator and the...

Read on to learn about our five favourite TikTok hacks that have transformed the way we apply eyeshadow.

Kiemu, our CEO and Founder, tells you all about our relaunch.