About Us

Hello, I’m Kiemu, CEO and cofounder of Unhidden Beauty (previously Beautonomy). Thanks so much for stopping by to find out more about us.

I'm a mum of two and used to be a doctor before I fell into working in beauty. 

After spending the last few years learning everything I can about the industry, I have big ambitions about the positive impact I can make. In particular - I think beauty still has a long way to go to really serve diverse consumers with diverse needs. 

Imagine a world where everyone has equal access to content, information and products that are just right for them - whatever their age, gender, skin type, complexion, style, budget or skill level. That's what we're aiming for - meeting people where they are with truly personalised beauty experiences. 

Custom eyeshadow products are our first step towards this vision.

So please let us know if you use the customiser to create something you love because it's just right for you.

Kiemu x